Originally coined, as a destination spot due to the white sandy beaches, and crystal blue waters; Florida became a hot spot to offer "destination treatment." This was appealing on many fronts. Mainly, it was a marketing campaign based on the amenities that Florida has to offer. A secondary marketable campaign, was financing of the operation. From an insurance standpoint, the Florida Model of Treatment was a more affordable option that enraptured a middle ground that was never approached before. It was this space that exists between inpatient and residential care (both of which are quite costly - both to the individual and the insurer). Those that engaged with this model of treatment, would access Partial Hospitalization, Intensive Outpatient, and Outpatient levels of care. Clients would often cohabitate with one another in sober dwellings that mandated rent, and on paper would advertise for 24/7 monitoring.
Often market driven campaigns would advertise that this model of care is a hybridization of what exists, but really gives the client a first hand enmeshed supportive environment from which to learn how to live independently free from the use of substances. If there was a mishap or relapse along the way, treatment centers would promote that the relapse would be caught so as to prevent anything escalating further.
A heavy emphasis on peer supports, and peer interactions are very much engrained in the fabric of this model. Peers, most of whom would graduate a program, would then be hired by said program, to then monitor and later recruit current clients.
Marketers and professionals in support of this model would often focus on the pro's as follows:
1. Strong emphasis on peer interaction.
2. Lower cost
3. Reality based programming
4. Life skill integration
However, not enough attention is given to the con's:
1. Little to no regulation
2. No differentiation (good treatment vs bad treatment)
3. No accountability (often the bad treatment options proliferate)
4. Modalities often focus on Insurance driven treatment vs Treatment driven client centered approaches
5. The multitude of neglect the client will experience